23 Super Useful Social Media Resources for SEO’s

It’s no secret that social media is playing a bigger role in the way in which today’s online marketers increase the visibility of their clients online, from prospecting potential links, generating content, circulating media and even utilising profiles to rank for their keywords.

Currently site authority is mainly measured by the quality and quantity of links. It is a commonly growing belief in the internet marketing community that the major search engines are moving towards analysing where a website should rank based on the author’s authority and also who’s sharing that content on social media.

Google+

Despite what some people believe Google+ isn’t a complete ghost town and a lot of very smart SEO’s are making the most of this social network from Google. As Google+ is still relatively small compared to Twitter and Facebook there are a lot more opportunities for you to connect with key influencers and find people who will be willing to share your content.

10 Tips to take Advantage of Google+ for SEO – Cyrus Shepard published this really handy guide on Google+ over at SEOmoz. It covers some really handy tips to help you obtain dofollow links from your Google+ profile and a few tips you can use for outreach with thought leaders in your space.

Expert Tips for Google+, Twitter and Quora – Kelvin Newman offers some more tips and tricks for making the most of your social media profiles.

The Ultimate Guide to Google+ SEO – I couldn’t sleep at night if I missed off this monster guide from AJ Kohn who has quickly become an authority on Google+. AJ has also written a lot other great guides and delivered some presentations with very handy tips on G+, so be sure to add him to your circles.

The Google+ Cheatsheet – you like cheat sheets don’t you, well I know I do because I am too lazy busy to have to remember everything I need to about a particular topic or web tool. Be sure to keep this guide to hand while you get to grips with Google+.

How to Prepare for AuthorRank – Mike Arnesen’s blog post over on SEOmoz has already earned over 130 thumbs up and I’ve no doubt in my mind it’s going to earn a lot more. Mike covers off a lot of topics you need to be aware of in this post including ways in which you can begin to build your AuthorRank.

Twitter

Twitter is a Social Media powerhouse and according to Shareaholic provides approximately 1% of all traffic to websites.

15 Sites That You can use your Twitter Profile to get Links – Kristi Hines shares a multitude of sites that either automatically link back to you using information in your Twitter profile or will allow you to sign in with Twitter and add links because of it.

8 Secrets To Use Twitter For SEO – Bufferapp run through their top 8 tips and provide examples of how they worked based on this video from Rand Fishkin.

Wistia

Link Building with Twitter – over on the Point Blank SEO blog I share 2 great (and free) tools and how you can use them to get links to your website.

10 Twitter SEO Tips -  Mashable run down their top 10 easy tips to maximising your Twitter profile for search equity.

Twitter Competitions to Grow your followers  - Gaz Copeland gives you a a full run down on how to use a Twitter competiton to increase the followers on your account.

How Twitters Bad SEO affects your ORM – Italian SEO Giuseppe Pastore shares his insights into the dangers of linking to your Twitter profile incorrectly and the impact this can have on your online reputation management efforts, Giuseppe has recently updated his  Twitter SEO analysis.

Facebook

The behemoth of Social Networks with 1billion users this site is by far the most well known and used by small businesses to market their products and services to this huge audience.

7 Ways to get Shared on Facebook – Read through Traffic Generation Café’s advice for getting your content shared on Facebook.

SEO for Facebook Pages – this guide runs through how to edit and keyword optimise your Facebookfan page. It’s a very basic guide but puts to rest a lot of myths that many other Facebook SEO guides spout.

How to get your Business on Facebook – When you’re ready to create a fully customised Facebook Page there are some key components that you should consider.

Increase Fan Engagement on Facebook – Even if you’re active on your Facebook page posting regular status updates, interacting with fans and answering questions, you’re probably still missing out.

The Oatmeal Guide to Facebook – if there is just 2 Facebook articles you are going to read this year then make sure it’s this one and this one on how to get more likes.

Pinterest

Apparently Pinterest is in the top 4 traffic sources beating out the well known Social Media giant Twitter and search engines Yahoo and Bing by quite a distance. But let’s not get too hasty this is still less than 2% of web traffic.

But the sudden growth in Pinterest over the past 12 months can’t be ignored. The audience on Pinterest is different from the major social networks because most people use it to find inspiration.

How to Use Pinterest for Link Building – shameless self promotion time but it’s my blog and I’ll link to who I want to. In this post I have collated a selection of very useful tools you can use to find out who is pinning yours and your competitors content,  how you can earn links and gain more traffic to your website.

Five Step Guide to Pinterest for SEO – Jonny Ross runs through a few quick pointers for you to make the most of Pinterest to drive traffic back to your websites.

Best of the Rest

The below sites and communities are not on the levels of the big boys mentioned above but they still have very active communities which can drive traffic to your site or help you rank for difficult keywords.

How to Use Quora if you are an SEO – Wordstream run through their top tips to make the most of Quora if you work in the search industry.

The Power of Slideshare – Tom Critchlow writes for Distilled about the great benefits of using SlideShare as part of your inbound marketing toolkit. Active communities like SlideShare as great places to get extra exposure and expand your reach.

SlideShare SEO -  follow AJ Kohn’s tips for creating presentations that will rank highly in the SERP’s and deliver traffic to your site.

The Reddit Guide to Massive Traffic – Neil Patel shares his top tips for delivering huge amounts of traffic from Reddit. Be careful planning a marketing campaign on Reddit as they are very web savvy and can spot commercial intent a mile off.

I hope this post has given you some inspiration to begin to use your social media accounts in different ways to improve your visibility in the SERP’s if you have any more tips or resources to utilising social networks for SEO please drop share in the comments below.

How To Post To Your Social Media Accounts From Google+

There are some updates troubleshooting some issues people had while implementing some of the actions in this post within the comments.

Google+ is here to stay, the launch of Google’s “Search+ your World” feature now means it is critical to make sure that as a marketer you are using Google+ to share your and other people’s content and grow your network with their service.

If you haven’t already started to use Google’s new social media service then below is a link to video from Rand Fishkin, the founder of SEOMoz, who explains the importance of utilising Google+ quite eloquently:

I’m sure if you are anything like me being active on yet another Social Media platform is something you just don’t have a lot of time to do. So this blog post is just to show you a few quick tools you can use to update your other Social Media services notably Twitter, Facebook and WordPress from your Google+ account.

Using IFTTT and RSS Feeds

IFTTT, If This Then That, is a great tool to automate your life on the internet. I mentioned it in my previous Social Media automation blog post and more features are being added every single day to the service. By reusing some of the recipes I have created you can easily post to your all your social media accounts from Google+.

The first recipe to use is Google Plus RSS Feed to Twitter this allows you to automatically post to your Twitter account when your Google Plus is updated. There maybe a slight delay between the two as Google are still only allowing developers to use RSS and haven’t released an API for developers yet. Simply authorise IFTTT to post to your Twitter account and follow the simple instructions.

The next recipe you need to setup is Google Plus to Facebook this does a very similar thing to the Twitter recipe above, simply authorise IFTTT to post to your Facebook wall and add your Google Plus RSS Feed too.

Using an Email from Google+ to Update a WordPress Blog

OK this is slightly more technical than just using IFTTT but if you can setup a POP3 email account then you should be able to do this.

  1. Firstly you want to create a unique email address, something like [email protected] it needs to be an email address no one will be able to guess. I don’t recommend using a free service such as Gmail or Yahoo.
  2. Now login to WordPress and scroll down to your Settings > Writing and fill in the name of the mail server and port number your web hosting provider uses.
  3. Next, enter the login name and password for your new e-mail account and select the default category that your Google Plus emails will be posted to.
  4. Now you need to add the following HTML into your WordPress theme footer:
    <iframe src="http://yourblogdomain/wordpressinstalldir/wp-mail.php" name="mailiframe" 
    width="0" height="0" frameborder="0" scrolling="no" title=""></iframe>
  5. Finally go to Google+ and create a new Circle. You can call it blog, WordPress, or whatever you want. Go to add the email address that you just created and tied to your blog, to the new circle.
  6. Now when ever you want to share a Google+ post on your blog, just add your new “blog” circle to the list of users you are sharing with. Make sure that “Also email 1 person not yet using Google+” is checked, and hit Share.

If you get stuck with syncing your email to your blog follow these more detailed instructions by WordPress
.

There’s an App for That

Finally, if you are out and about and want to post to Facebook, Twitter and Google Plus simultaneously there is an iPhone app that will allow you to do so. iStatus+ is a great little app that any social media junkie would be happy to have in their toolkit. It’s as simple as adding all your account information into the app and off you go. For a bargain basement price of 69p ($0.99) then you can’t go wrong.

iStatus - Google plus App

As this app also allows you to post to Twitter, the app is probably better for shorter updates as Twitter as a limit of just 140 characters, but you can easily exclude Twitter from longer updates by just tapping its icon above the keyboard.

I hope that’s helped you keep on top of updating all of your social media profiles, please leave your comments below if you have any more great tips.