Shopify is an affordable ecommerce platform favoured by many small businesses who want to get started with selling niche products online. It’s believed that Shopify currently powers in excess of 30,000 websites and helped to ship over 20 million items to date. The eCommerce platform allows users to easily and quickly create their own online store without all the technical work involved in developing their own website, or the huge expense of having someone else build one.
This guide is designed for SEO’s and competent webmasters who have some understanding of implementing code to websites. I don’t plan to cover off all of the basics of Search Engine Optimisation (SEO) but if you are at all interested in learning more about SEO before tackling the tasks on your Shopify site then please feel free to check out the resources that I recommend below:
Remember to back up your theme files and any code before making any amendments!!
Redirect non-www to www
Google and the major search engines consider http://google.com and http://www.google.com as different websites. This can mean that the search engines will have difficulty determining which version of your site to index. It can also mean that if your website has been linked to from different websites and blogs using a combination of the two URLs you are diminishing the value of the links pointing to your site.
To resolve this you need to create a 301 redirect.
On your Preferences go to the DNS & Domains page, check the option for “always redirect customers here” beside your primary domain – this will then make sure your customers and also the search engines visit the correct site.
Redirect Old Pages
If you no longer stock an item then you may want to redirect your customers and the search engines to an alternative product or category page. It’s very important that you redirect rather than return a 404 Not Found especially for pages that may have links from other websites pointing to them.
Luckily Shopify have given us a very easy to use tool for this. You can find the Redirect feature in your Navigation tab in the admin, at the bottom of the page.
You can also use this feature if you are moving your eCommerce store to Shopify from a different CMS.
Shopify URL’s, Title Tags and Alt Tags
Write title tags for humans; format them for search engines.