You may have recently seen SlideShare’s nice little year end egobait as part of their Zeitgeist where they created pages for people to share their personal highlights of 2013.
Congratulations all you 1%ers
Anyway last year I did some work with a client who did a LOT of presenting at conferences and often uploaded his decks to Slideshare, he even uploaded slide decks of Seminars and Training events too. I think he had at least 100 different Slideshares on his account.
When I threw his SlideShare ID up into Ahrefs he had over 500 links from 130+ different LRD’s either linking to his presentations directly, some were linking to his Slideshare profile and many more had embedded the slide decks on their sites.
I then ran a report to see which sites were already linking to my client and filtered to those who were not.
That’s 109 sites I have to go through who already have a relationship with my client and who actually thinks he’s interesting.
I then segmented the different sites into buckets, the high quality sites I pitched an interview with him or guest post from my client to expand on the presentation and the lower quality sites I simply asked if they would be happy to link to my client’s profile page on his website.
Conversion rates were good especially with the offers to interview him further about a recent presentation he had done.
So sometimes you don’t need to be scraping the ideas barrel trying to come up with some crazy d3.js HTML5 interactive game/quiz/visualization thing and just look at the assets you’ve already got.