Are you Missing out on SlideShare Links?

You may have recently seen SlideShare’s nice little year end egobait as part of their Zeitgeist where they created pages for people to share their personal highlights of 2013.

Congratulations all you 1%ers

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Anyway last year I did some work with a client who did a LOT of presenting at conferences and often uploaded his decks to Slideshare, he even uploaded slide decks of Seminars and Training events too. I think he had at least 100 different Slideshares on his account.

If you use Ahrefs or MajesticSEO for link analysis you will already know about the ability to analyse links of a specific URL structure.

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When I threw his SlideShare ID up into Ahrefs he had over 500 links from 130+ different LRD’s either linking to his presentations directly, some were linking to his Slideshare profile and many more had embedded the slide decks on their sites.

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I then ran a report to see which sites were already linking to my client and filtered to those who were not.

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That’s 109 sites I have to go through who already have a relationship with my client and who actually thinks he’s interesting.

I then segmented the different sites into buckets, the high quality sites I pitched an interview with him or guest post from my client to expand on the presentation and the lower quality sites I simply asked if they would be happy to link to my client’s profile page on his website.

Conversion rates were good especially with the offers to interview him further about a recent presentation he had done.

So sometimes you don’t need to be scraping the ideas barrel trying to come up with some crazy d3.js HTML5 interactive game/quiz/visualization thing and just look at the assets you’ve already got.

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  • Benjamin Beck

    Chris this is great! I’ve been embedding my slide shares on my blog to hopefully gain these links.

    If you look at the specific slide share decks you can see who liked & downloaded your deck and can reach out to them that way (example http://screencast.com/t/l3dPT9XSv )

    You can see a limited amount with the Free version, and even more with the paid version.

  • Daniel Manning

    I didn’t realize there was such a large market for this. I’ll get to looking into it right away, this is another great opportunity for me to promote and continue growing my brand. Thanks for the information and good luck to you.

  • http://www.chrissanfilippo.com/blog Chris Sanfilippo

    Wow that’s really good advice man. Thanks for sharing that.

    • Benjamin Beck

      My pleasure, best of luck.

  • Steve Morgan

    Great strategy, Mr Dyson. I remember reading about this when you first published it but I was reminded of by Wil Reynolds’ tweet just now.

    What I do is create a dedicated blog post for every speaking event that I do, which contains more than just the SlideShare embed: one has audio and audio transcript; another has video (a Vimeo embed); another has a summary of everything that was covered; and so on. That way, when you’re conducting outreach and you’re asking people to link to the individual posts instead of the slides on SlideShare, you can say “do you mind sharing this? It contains the slides AND x, y and z.” I imagine that it’d give them much more of an incentive to do so.

    It’s a great idea though, and it’s got me thinking… Where do you draw the line? You could potentially apply this strategy to anyone who’s linked directly to your YouTube videos, your Vimeo videos, your Google+ Hangouts… Lots and lots of potential!

  • http://dattrax.podomatic.com/ dattrax

    Brilliant idea!!!!!