In my recent content strategy post I told you that I would be writing up some articles on how to promote the hell out of the content you had created.
I think it’s important for anyone involved in digital marketing to understand what will motivate someone to share your content and when they are most inclined to do so you can develop the next step in your strategy.
Most marketers have a good grasp of the Extrinsic Motivators (price, features, benefits) of a product or a piece of content but we often struggle with the Intrinsic Motivators (how does the product align to a person’s feelings or goals). People are thinking feelers not feeling thinkers.
What do we know about People?
- we depend on mental models
- we want to be in control
- we don’t like change
- we’re not great at remembering
- we love a good story
- we are highly visual by nature
- we do have some limitations
- we are social creatures
- we’re curious
- we don’t want to put in a lot of effort
- we love patterns
- we make mistakes