Google Are Driving Guest Bloggers Underground

The advice of Googler’s over the recent months have lead webmasters to fear the wrath of the next algorithmic update and many sites are dishing out nofollow links like it’s 2007 all over again.

In a webmaster hangout earlier this year Google employee John Mueller advised that if you are guest posting as part of your SEO strategy then links within the articles should really be made nofollow as they are not editorially given. After all if the blog has a significant audience and the content is of a high enough quality then the reward for the post is that referral traffic will flow via these links to your web properties, not PageRank. Since I started this article Marie Haynes has covered this in more detail.

I am sure you and many bloggers will disagree with John.

The fact of the matter is that the majority of bloggers do actually care about the quality and the relevance of the links referenced within the articles they choose to host, but these types of comments do nothing to help dispel the many myths that circulate. It would be naïve to assume that all blogs are well managed but if the post has to go through any kind of manual review process why must Google feel the need to treat all bloggers who open their doors to others as a criminal associate? Continue reading

Why Grayhats & Blackhats Aren’t the Problem With SEO

This is a guest post from Jarrod Wright

I’ve had the following rant percolating in my mind for some time now.  It is a familiar gripe that rings as true in me as any.  It can be summarized as:

Pure white hat marketers need to shut the hell up and stop pretending their shit does not stink.

It has felt to me for a long time that Google, whether consciously or not, has been effective at turning the SEO community against itself.   Hearing “thought leaders” side in favor of outing, and casually characterizing, large groups of marketers as “spammers” feels treasonous to me. Not just because I wholeheartedly disagree, but also because their focus seems completely misdirected.

shut-up

To my thinking, there are only three sides in the SEO game.  This is how I break it down.

#1. The Search Engines

Despite what has been said, search engines view ALL SEOs as the enemy. That is because the entire industry is a force aligned in direct opposition to their interests.

Not only does the persistent  onslaught of SEO strategizing put immense strain on their algorithms, but SEO’s compete directly for the exact same marketing dollars.

The gesture’s faux transparency and aura of servility are a ruse.  It is merely an instance of keeping their enemies closer.

google-bing

If Google could get every SEO in a room and use that flashy thing from Men In Black to erase our memories… they would. And trust me, once Rand and Danny had gotten everyone’s attention and had them focus on the light, their minds too would be similarly disposed.   Continue reading

Link Building With Your Business Goals In Mind

Below is a guest post from Myia Kelly of Toronto agency Powered by Search.

Before you set any link building strategy into action, you need to first define your goals. While “get more links” is ultimately what you will do, it really isn’t an actionable goal.

In order to truly get the most out of your link building initiatives, your goals should be defined with your (or your client’s) specific industry in mind. The way you perform outreach for finance will be different from how you would do so for travel, and so on. Moreover, the scale, execution, and outcome of your link building efforts will vary depending on your company’s niche.

Therefore it is important that your strategy be organized around a clear set of goals. In order to optimize the time you spend on outreach (and it does require a significant amount of time) you first need to focus your goals.

Firstly, as a general rule of thumb, your link-building goals should be S.M.A.R.T.

Specific (assign a numerical value to your link-building goals based on competitor research)
Measurable (assign Key Performance Indicators)
Actionable (again, do not just say “get more links”. Define what kind of links you want and the results you hope to gain)
Realistic (size and scale of goals should be in accordance with the size and scale of your company)
Timed (assign a timeline of execution for your goals)

So what exactly do S.M.A.R.T. goals look like in a link building initiative? By far the most comprehensive list of link-building goals that I have come across is this guide by Garrett French. While I include a breakdown of the list below, I encourage you to give it a read.

What this list lacks, however, is insight into how to prioritize these goals according to your specific business needs. In recent years creating targeted industry-based goals has become increasingly important in the digital realm. The same is true of link building. Looking at finance, retail, travel, food, teach, legal, entertainment, ecommerce , auto, and health care I will explain how each industry can benefit from certain link-building goals, and how to make them work. Continue reading