How To Build An Online Business That Will Last

It’s quite rare for me to publish a guest post on my blog.

I got chatting to Lewis Ogden a couple of months back after he published an epic post for Matthew Woodward on his methods for finding new money making niches. It was a really solid post and I recommend you take a few minutes to read it some time soon.

So I decided to invite Lewis to share his thoughts on building an online business.

Over to you Lewis…

If you paid any attention to Google and SEO over the last 6 months of 2013, you would have witnessed a tidal wave of angry people, complaining about how Google screwed their business. Whilst sad that these people have lost a lot, and in some cases everything, they really should have been asking themselves these 3 questions;

  1. Does my business/website rely solely on Google?
  2. Do I deserve to rank #1 for this keyword?
  3. Is my website built for the user or search engines?

By answering these 3 questions honestly, you can quickly determine if you have a website that will stand the test of time, or will succumb to an Algorithm update 6 months or even 2 years from now.

Here are ten guidelines to follow to ensure any business you start in 2014 is one for the future.

1) User Experience over SEO

user experienceThere is more and more emphasis being placed on user engagement in the ranking factors.

Bounce rate, time on site, CTR all play a part in your overall SERP position and how Google see’s your site. Gone are the days of micro niche sites, 5 pages of crappy content plastered with affiliate links.

Today is the day for awesome content, engaging video and captivating images. Your site structure should make navigation a breeze for the user, it should not look like a maze of “silo links” designed to control link juice.

Your site speed is even more critical now than it ever was, you have less than a second to capture your readers eye, anymore than that and they are gone, never to return again. If your site loads like in the blink of an eye, you bounce rate will drop…simple.

Your content is the foundation of your business, not how may backlinks you have.

If your content is built for the reader, is helpful and provides what they are looking for, they will tell others.

If however, your content looks like a robot wrote it with, keywords bolded and italicized all over the place, you have no business. You have a game of cat and mouse…and guess who the cat is?

Continue reading

Rank Cracker Review

For the past couple of weeks I have had the opportunity to play around with Matthew Woodward’s new free software Rank Cracker.  Over the past year or so Matthew has built up a very popular blog in the internet marketing space and has now decided to release his own piece of software.

What is Rank Cracker?

Rank Cracker allows you to discover what link building tactics your competitors are using to dominate the SERP’s and keep you locked out. In principle this is a gray hat SEO tool as it allows you to find automated link building footprints which you can replicate however there are some “white hat” uses for the tool too.  It is very easy to use, even for novices to pick up.

#1. Download your Link Data

To begin with you will need to download as much link data as possible for your competitors, personally I use ahrefs however you can use whichever tool you like.

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As this is a bulk exercise it might be worth using a VA to download all the different competitor links for you. Continue reading

How to Create Content and Build Links to Affiliate Sites

Reaching the top spots of search results for certain keywords is difficult for affiliate marketers given that the search engines are now favoring big brands to be more visible on SERPs. This made the notion that content marketing and link building for big brands is far different from what affiliate marketers should be doing in their marketing campaigns.

Though at some point, there are differences between a big brand’s site and an affiliate site like the product they’re promoting and the resources they utilize, it’s not quite as big as you think it was.  The approach use in link building and content marketing both for an affiliate site and a big brand’s site is almost the same.

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In this post, I would not share to you how you could build links to both of the two sites but as you go further reading, you will start to notice that the your link building approach for big brands could actually be your techniques to get links for your affiliate site. Continue reading