Are you Missing out on SlideShare Links?

You may have recently seen SlideShare’s nice little year end egobait as part of their Zeitgeist where they created pages for people to share their personal highlights of 2013.

Congratulations all you 1%ers

2014-01-16_1315

Anyway last year I did some work with a client who did a LOT of presenting at conferences and often uploaded his decks to Slideshare, he even uploaded slide decks of Seminars and Training events too. I think he had at least 100 different Slideshares on his account.

If you use Ahrefs or MajesticSEO for link analysis you will already know about the ability to analyse links of a specific URL structure.

slideshare-link-building

When I threw his SlideShare ID up into Ahrefs he had over 500 links from 130+ different LRD’s either linking to his presentations directly, some were linking to his Slideshare profile and many more had embedded the slide decks on their sites.

2014-01-16_1320

I then ran a report to see which sites were already linking to my client and filtered to those who were not.

2014-01-16_1323

That’s 109 sites I have to go through who already have a relationship with my client and who actually thinks he’s interesting.

I then segmented the different sites into buckets, the high quality sites I pitched an interview with him or guest post from my client to expand on the presentation and the lower quality sites I simply asked if they would be happy to link to my client’s profile page on his website.

Conversion rates were good especially with the offers to interview him further about a recent presentation he had done.

So sometimes you don’t need to be scraping the ideas barrel trying to come up with some crazy d3.js HTML5 interactive game/quiz/visualization thing and just look at the assets you’ve already got.

How To Build An Online Business That Will Last

It’s quite rare for me to publish a guest post on my blog.

I got chatting to Lewis Ogden a couple of months back after he published an epic post for Matthew Woodward on his methods for finding new money making niches. It was a really solid post and I recommend you take a few minutes to read it some time soon.

So I decided to invite Lewis to share his thoughts on building an online business.

Over to you Lewis…

If you paid any attention to Google and SEO over the last 6 months of 2013, you would have witnessed a tidal wave of angry people, complaining about how Google screwed their business. Whilst sad that these people have lost a lot, and in some cases everything, they really should have been asking themselves these 3 questions;

  1. Does my business/website rely solely on Google?
  2. Do I deserve to rank #1 for this keyword?
  3. Is my website built for the user or search engines?

By answering these 3 questions honestly, you can quickly determine if you have a website that will stand the test of time, or will succumb to an Algorithm update 6 months or even 2 years from now.

Here are ten guidelines to follow to ensure any business you start in 2014 is one for the future.

1) User Experience over SEO

user experienceThere is more and more emphasis being placed on user engagement in the ranking factors.

Bounce rate, time on site, CTR all play a part in your overall SERP position and how Google see’s your site. Gone are the days of micro niche sites, 5 pages of crappy content plastered with affiliate links.

Today is the day for awesome content, engaging video and captivating images. Your site structure should make navigation a breeze for the user, it should not look like a maze of “silo links” designed to control link juice.

Your site speed is even more critical now than it ever was, you have less than a second to capture your readers eye, anymore than that and they are gone, never to return again. If your site loads like in the blink of an eye, you bounce rate will drop…simple.

Your content is the foundation of your business, not how may backlinks you have.

If your content is built for the reader, is helpful and provides what they are looking for, they will tell others.

If however, your content looks like a robot wrote it with, keywords bolded and italicized all over the place, you have no business. You have a game of cat and mouse…and guess who the cat is?

Continue reading

Rank Cracker Review

For the past couple of weeks I have had the opportunity to play around with Matthew Woodward’s new free software Rank Cracker.  Over the past year or so Matthew has built up a very popular blog in the internet marketing space and has now decided to release his own piece of software.

What is Rank Cracker?

Rank Cracker allows you to discover what link building tactics your competitors are using to dominate the SERP’s and keep you locked out. In principle this is a gray hat SEO tool as it allows you to find automated link building footprints which you can replicate however there are some “white hat” uses for the tool too.  It is very easy to use, even for novices to pick up.

#1. Download your Link Data

To begin with you will need to download as much link data as possible for your competitors, personally I use ahrefs however you can use whichever tool you like.

image002

As this is a bulk exercise it might be worth using a VA to download all the different competitor links for you. Continue reading

Cyber Monday Deals for SEOs and Affiliate Marketers


There are a lot of Black Friday and Cyber Monday deals to be had this week so I’ve compiled a list of a few of my favourites. If you are on the look out for some new tools to add to your toolkit then look no further…

Happy Bargain Hunting!

Long Tail Pro* – Spencer Hawes is giving a 50% discount until December 2nd. Long Tail Pro lets you find 800 keywords from one seed word, as well as any available domain names and for just $17p/m there are a whole load more features such as the ability to bulk check 10,000 keywords at a time and get the SERP competitiveness score which works well in combination with Keyword Snatcher.

Advanced Web Ranking* – is my favourite Rank Tracking tool. Use coupon “CYBERMONDAY” for up to 50% off until December 1st and if you prefer the cloud application use coupon “CYBERMONDAY” for up to 60% off your first month.

SEO Powersuite* – $500 off the full SEO Powersuite package. Includes SEO Spyglass, Link Assistant and Rank Tracker.

Buzz Bundle* – Save up to 65% on Buzz Bundle was $249 now $87. If you are running lots of Social Media campaigns and watch a variety of forum profiles to monitor for mentions of your brand then this is the tool you need.

Hostgator* – are offering 60% discounts on their hosting packages with prices starting at $1.98 per month for their shared hosting. Their shared hosting is great for small niche affiliate sites and service is very reliable.

Link Building Book – Paddy Moogan’s Link Building Book was released earlier this year and is my favourite link building book to date. At checkout enter “CYBERMONDAY” for a 35% discount.

2013 Mozcon Videos – Didn’t make it to Mozcon this year? Moz are having a Cyber Monday sale on their videos today save up to $150, use code “MozconMonday” at checkout.

Advanced Web Ranking – is my favourite Rank Tracking tool. Use coupon “BLACKFRIDAY” for up to 50% off until December 1st and if you prefer the cloud application use coupon “BUYBLACK” for up to 70% off your first month.

Lifetime Free Crazy Egg – AppSumo are giving away a free copy of Crazy Egg today (Friday 29th) only. It is limited to just one page however it will give you insights for 5000 visitors per month and you can move the plan between sites for free. (Save $54/year)

I will update this list as I find more offers.

Some of these products include affiliate links, but they are all products I have used and recommend.