How to Classify 6800 Links in Minutes with URLProfiler

 URLProfiler has been my secret weapon for the past few months and if you are serious about SEO it will be a part of your arsenal too. 

I was part of the beta testing group and have been in the lucky position to master this tool which has significantly improved several of my day to day processes for many different things. URLProfiler carries out numerous checks on a list of URL’s which really help speed up link classification – it is equally useful whether you are reverse engineering a competitor link building campaign, doing a Panda audit or simply auditing links due to a manual penalty.

In this post I will cover how you can use the tool to help you to audit a link profile and build up a contact list for link removals.

Adding URL’s to URLProfiler

When I conduct a link audit I start by pulling together as much  information as possible from all the different SEO tools I have access to. I combine all of this data into one single file and load into URLProfiler.

Importing your URL’s into URLProfiler is very easy and it accepts a lot of common file formats. You can import either a CSV or TXT file with the data you want to analyse. There is also the option to import files from common SEO tools such as Google Webmaster Tools, Moz, Ahrefs, Majestic SEO and Screaming Frog.

Simply right click on the URL list area and the option to paste a list of URL’s or import a file will show up.

Setting Up URLProfiler for the First Time

On the menu bar there is a settings tab, you want to choose “Speed”

Depending on the speed of your computer and internet connection you will need to work out the optimum number of threads for your machine, as an example I recently ran a check of 4000 links through the tool at 10 threads including whois checks in less than 12 minutes to grab some contact information the other day.

Now add in your API keys for Moz, ahrefs, MajesticSEO – you don’t need these in order for the tool to work. For PageRank and Whois data you will need an account with http://my-addr.com/ it is very cheap and works out at about $1 per 100,000 URL’s for PageRank checks and $1.63 per 1,000 whois lookups.

If you use the paid Moz API remember to select that in the drop down menu otherwise you will find your URLprofiler runs quite slow to throttle the number of API calls.

Moz-api

Choose your Level of Analysis

Once you have imported your URL’s you want to select the information you are interested in obtaining. As I am using the tool as a backlink checker I will add my site into the domain to check field at the bottom.

domain-checker

You also want to click on the buttons at the bottom and add in your keyword Brand terms and Money Terms.

keyword-terms

Now you want to select the different sources you will need to help with the analysis.

  • MajesticSEO
  • MozScape
  • PageRank
  • Ahrefs
  • Email Address
  • HTTP Status
  • Robots Access

You can also select things such as Copyscape or Readability score if you believe the site you are auditing might have been scraped or have built links via spun content.

The URLprofiler will also return the contact us page of the website, the anchor text of the link to your site, nofollow/dofollow, anchor type and if the link is still live.

urlprofiler-settings

For this review I downloaded a sample of 6800 links from Google Webmaster tools for TripleSEO and ran it with the above settings – it returned the following fields:

  • URL
  • Domain
  • TLD
  • IP Address
  • Server Country
  • Domains Sharing
  • HTTP Status
  • Original URL
  • Original HTTP Status
  • Content Type
  • Content Length
  • Title
  • Link Status
  • Hash
  • Target URL
  • Anchor Text
  • Anchor Text Distribution
  • Anchor Type
  • Link Type
  • Link Location
  • NoFollow
  • Rel Author
  • Rel Me
  • Total Domain Links
  • Total Domain Links Percentage
  • Site Type
  • CMS
  • Domain PageRank
  • URL PageRank
  • About URL
  • About URL Emails
  • Contact URL
  • Contact URL Emails
  • Write for Us URL
  • Write for Us URL Emails
  • Domain Emails
  • Registered
  • Whois Error
  • Root Domain
  • Whois Email
  • Whois Expiry Date
  • Whois Created Date
  • Name Server One
  • Name Server Two
  • Whois Registrar
  • Robots File Allowed
  • Robots Meta
  • Robots HTTP Header
  • Canonical HTTP Header
  • Canonical Head

As this data contains contact information and Whois data of hundreds of webmasters I don’t really want to make it available for download but if you are interested in seeing the output contact me and I will be happy to send you an anonymised version.

Auditing your Links

Now that you have all this information it makes it much easier to categorise which links to look into first e.g. directory links with money anchors, followed blog comments with money anchors, sitewide footer/sidebar links with money anchors, non-branded author bio links.

If you do not have much experience with auditing unnatural links I wrote a post for AWR (my favourite rank checking software) earlier this year about classifying them.

As URL profiler returns contact information and whois data it makes it much easier to contact the webmasters concerned. You will often find that some of the sites (especially directories) are owned by the same people so grouping them together and filtering by email address really speeds up your process.

Another feature I like about URL profiler is that the domain field it returns is in the exact format you need for the disavow.txt file a little bit on concatenation and you are on your way.

Right now you can download a 7 day free trial version but with the amount of time you’ll save with this tool each month you may as well just cough up the £9.95 ;)

 

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  • http://www.seobegin.com/ safcblogger

    I downloaded this morning, mainly for the WHOIS time saver, tested with around 200 domains which it returned in under 30 seconds.

    A little Excel jiggery & I have my contact list. Sweet sweet tool.

  • http://www.barriemoran.com/ barrie moran

    Had been a secret weapong in my arsenal too, not any more! It’s good to share, the whois is a time saver, scripts keep on falling over, nice to rely on someone else for somethings ;)

    Good write up Chris, will help people use this great tool and speed up their processes.

  • http://pageonepower.com/ Nicholas Chimonas

    An SEO gangsta C-D-son

  • Anisul Islam

    lol, that’s a huge time saver :) Thanks for sharing the post Chris :)

  • http://www.zuanseo.us/ Sarah Maegan

    Fantastic tool and excellently time saving! Good to know about it!

  • http://keydifference.com/ stephen john

    Hey great article. This is what I was searching for. Thanks for sharing it.