Getting your new content indexed quickly by Google is now more important than ever following the new Google Fresh Update. The recent Google algorithm changes put more importance on being the newest or latest. Below are the techniques I use to get new blog posts indexed quickly, sometimes in less than an hour, for my clients and my own sites.
Firstly you need to make sure that Googlebot can “crawl” your website quickly and easily, the best way to do this is by setting up and XML sitemap. For WordPress users I recommend the Google XML Sitemaps plugin. Sitemaps allow Googlebot to find new content quickly and easily within your site and will also ensure that most of your site pages are indexed.
Next if you are using WordPress for your blog you want to Ping as many services as possible to let the search engines know that your site has been updated; a ping is an XML-RPC-based push mechanism by which a weblog notifies a server that its content has been updated.
I ping numerous services at all once automatically, simply add this list to your Ping Services in your WordPress installation:
In testing I have also found that giving your new content a site-wide link will help get it indexed. This again can be easily achieved with WordPress by using a Recent Posts Widget in your Sidebar or Footer to make sure your new post is linked to by the majority of your web pages. This will show Google that this new piece of content is very important.
Another great way to let the search engines know that your site has been changed is to build links to your new content a few social bookmarks on services such as Digg, Folkd and Reddit, will get your site crawled quickly, but remember being crawled is not a guarantee that your new content will be indexed by the major search engines so make sure you have good quality on-page SEO and that your blog post is original and contains at least 400 words.
Finally you want to submit your Feed to a number of Feed Aggregators. If you List your RSS feed in these feed aggregators Feed-Squirrel, OctoFinder & FeedAdage. By submitting your Blog feed to these RSS sites, they will keep track of your newly published posts and index them within their site, providing more backlinks to your site.
If you have any more indexing hints and tips please leave a comment below.
Update: after posting this blog I submitted the post to Digg and sent out a Tweet. I then checked Google and I was indexed in 2 minutes…
Obviously I doubt you will always be indexed this quickly but it just goes to show how easy it actually is!