Guest Post Request from Xzibit

As you may already be aware I set up a “write for us” page on this blog to monitor what people are doing in terms of guest posting these days.

I woke up this morning to find a very interesting guest post request in my inbox and just had to share it…

HI, This is (redacted) from(redacted)

I would like to do a Guest Blog in your Blog and in return you can do a Blog post in our Blog

What if I provide you with a unique article (I will write the Post as per the guide line given by you) as a Guest Post.

An article that will be informative for your readers. The article will be related to your website and will be appreciated by your readers. It would be great if you can add a small BIO of mine at the end of the article with my related site’s links.

I guarantee you that the article will be 100% copyscape protected and will be of around 400 to 450 words.

What you will get

1. You will be getting a quality content for your website
2. In return if you will do few Guest Blog post in our Blog located at (redacted)
3. As soon as you will publish our Blog, We will do some social media sharing, so the published Bog will rank high on Google and other search engines and finally you will be getting some hits for your website, that will increase the reputation of your domain and if you are using ad-words so for sure the revenue from ad-words.

Why are we doing this

1. We will be getting 2 quality links from that blog post page and if you will also do a Guest Blog post then it would be a mutual win win for we both.
2. IF we will be getting hits on the published Blog (as we will do the proper Social media sharing of that page) then we can get some referral as well, again if you will do the same on our website then you can enjoy the same and this can become a mutual benefits for we both

Please let me know if this sounds good to you, so that we can start working on your article.

 

As soon as I saw this line I would like to do a Guest Blog in your Blog and in return you can do a Blog post in our Blog I could only think of one thing…

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Be careful with your blogger outreach templates folks, and if you want to learn more about blogger outreach you can always check out this post.

Happy Link Building!

Newsjacking: Real-Time Linkbaiting

There is a symbiotic relationship between news media and the growing internet population. Both parities continuously raise the bar for instantaneous modes of communication and commerce. The pressure from the consumers is on, but those on the other end have adopted, becoming just as responsive and dynamic. This exponential trend has kept online marketers and PR specialists on their toes, crouched and ready to spring at the next chance for the media spotlight to gain exposure to those consumers. The fluctuating nature of media and consumerism has revitalised the traditional methods that once made media coverage possible. Resultantly, the blueprint for online PR has evolved into what is known as newsjacking.

Most importantly Newsjacking can help you generate the high quality links that Google loves. When you position yourself right, and properly implement a real-time PR strategy, you could be looking at a formula for overnight success. Now isn’t that just music to your ears?
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 What is Newsjacking?

The term was coined by David Meerman Scott, marketing strategist and bestselling author. In his own words, he describes newsjacking as:

“the process by which you inject ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.”

Continue reading

Google Are Driving Guest Bloggers Underground

The advice of Googler’s over the recent months have lead webmasters to fear the wrath of the next algorithmic update and many sites are dishing out nofollow links like it’s 2007 all over again.

In a webmaster hangout earlier this year Google employee John Mueller advised that if you are guest posting as part of your SEO strategy then links within the articles should really be made nofollow as they are not editorially given. After all if the blog has a significant audience and the content is of a high enough quality then the reward for the post is that referral traffic will flow via these links to your web properties, not PageRank. Since I started this article Marie Haynes has covered this in more detail.

I am sure you and many bloggers will disagree with John.

The fact of the matter is that the majority of bloggers do actually care about the quality and the relevance of the links referenced within the articles they choose to host, but these types of comments do nothing to help dispel the many myths that circulate. It would be naïve to assume that all blogs are well managed but if the post has to go through any kind of manual review process why must Google feel the need to treat all bloggers who open their doors to others as a criminal associate? Continue reading

Link Building With Your Business Goals In Mind

Below is a guest post from Myia Kelly of Toronto agency Powered by Search.

Before you set any link building strategy into action, you need to first define your goals. While “get more links” is ultimately what you will do, it really isn’t an actionable goal.

In order to truly get the most out of your link building initiatives, your goals should be defined with your (or your client’s) specific industry in mind. The way you perform outreach for finance will be different from how you would do so for travel, and so on. Moreover, the scale, execution, and outcome of your link building efforts will vary depending on your company’s niche.

Therefore it is important that your strategy be organized around a clear set of goals. In order to optimize the time you spend on outreach (and it does require a significant amount of time) you first need to focus your goals.

Firstly, as a general rule of thumb, your link-building goals should be S.M.A.R.T.

Specific (assign a numerical value to your link-building goals based on competitor research)
Measurable (assign Key Performance Indicators)
Actionable (again, do not just say “get more links”. Define what kind of links you want and the results you hope to gain)
Realistic (size and scale of goals should be in accordance with the size and scale of your company)
Timed (assign a timeline of execution for your goals)

So what exactly do S.M.A.R.T. goals look like in a link building initiative? By far the most comprehensive list of link-building goals that I have come across is this guide by Garrett French. While I include a breakdown of the list below, I encourage you to give it a read.

What this list lacks, however, is insight into how to prioritize these goals according to your specific business needs. In recent years creating targeted industry-based goals has become increasingly important in the digital realm. The same is true of link building. Looking at finance, retail, travel, food, teach, legal, entertainment, ecommerce , auto, and health care I will explain how each industry can benefit from certain link-building goals, and how to make them work. Continue reading