There is a symbiotic relationship between news media and the growing internet population. Both parities continuously raise the bar for instantaneous modes of communication and commerce. The pressure from the consumers is on, but those on the other end have adopted, becoming just as responsive and dynamic. This exponential trend has kept online marketers and PR specialists on their toes, crouched and ready to spring at the next chance for the media spotlight to gain exposure to those consumers. The fluctuating nature of media and consumerism has revitalised the traditional methods that once made media coverage possible. Resultantly, the blueprint for online PR has evolved into what is known as newsjacking.
Most importantly Newsjacking can help you generate the high quality links that Google loves. When you position yourself right, and properly implement a real-time PR strategy, you could be looking at a formula for overnight success. Now isn’t that just music to your ears?
What is Newsjacking?
The term was coined by David Meerman Scott, marketing strategist and bestselling author. In his own words, he describes newsjacking as:
“the process by which you inject ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.”