You may have recently seen SlideShare’s nice little year end egobait as part of their Zeitgeist where they created pages for people to share their personal highlights of 2013.
Congratulations all you 1%ers
Anyway last year I did some work with a client who did a LOT of presenting at conferences and often uploaded his decks to Slideshare, he even uploaded slide decks of Seminars and Training events too. I think he had at least 100 different Slideshares on his account.
If you use Ahrefs or MajesticSEO for link analysis you will already know about the ability to analyse links of a specific URL structure.
When I threw his SlideShare ID up into Ahrefs he had over 500 links from 130+ different LRD’s either linking to his presentations directly, some were linking to his Slideshare profile and many more had embedded the slide decks on their sites.
I then ran a report to see which sites were already linking to my client and filtered to those who were not.
That’s 109 sites I have to go through who already have a relationship with my client and who actually thinks he’s interesting.
I then segmented the different sites into buckets, the high quality sites I pitched an interview with him or guest post from my client to expand on the presentation and the lower quality sites I simply asked if they would be happy to link to my client’s profile page on his website.
Conversion rates were good especially with the offers to interview him further about a recent presentation he had done.
So sometimes you don’t need to be scraping the ideas barrel trying to come up with some crazy d3.js HTML5 interactive game/quiz/visualization thing and just look at the assets you’ve already got.
For the past couple of weeks I have had the opportunity to play around with Matthew Woodward’s new free software Rank Cracker. Over the past year or so Matthew has built up a very popular blog in the internet marketing space and has now decided to release his own piece of software.
What is Rank Cracker?
Rank Cracker allows you to discover what link building tactics your competitors are using to dominate the SERP’s and keep you locked out. In principle this is a gray hat SEO tool as it allows you to find automated link building footprints which you can replicate however there are some “white hat” uses for the tool too. It is very easy to use, even for novices to pick up.
#1. Download your Link Data
To begin with you will need to download as much link data as possible for your competitors, personally I use ahrefs however you can use whichever tool you like.
As this is a bulk exercise it might be worth using a VA to download all the different competitor links for you. Continue reading
Within the first two weeks of my content writing career, it became very clear to me that mommy bloggers are not well liked among link builders. They have the rather unsavory reputation of being egotistical, money hungry and hard to connect with on a personal level. And getting a response to your outreach? Forget about it!
With the slow link-building months creeping up on us (as if winter weren’t bad enough already), it’s almost not worth wasting the time on outreach to mom bloggers when it seems as if it’s doomed to fail. But what’s really happening here? Why are these crafty moms throwing our work back in our face? Continue reading
Reaching the top spots of search results for certain keywords is difficult for affiliate marketers given that the search engines are now favoring big brands to be more visible on SERPs. This made the notion that content marketing and link building for big brands is far different from what affiliate marketers should be doing in their marketing campaigns.
Though at some point, there are differences between a big brand’s site and an affiliate site like the product they’re promoting and the resources they utilize, it’s not quite as big as you think it was. The approach use in link building and content marketing both for an affiliate site and a big brand’s site is almost the same.
In this post, I would not share to you how you could build links to both of the two sites but as you go further reading, you will start to notice that the your link building approach for big brands could actually be your techniques to get links for your affiliate site. Continue reading
As you may already be aware I set up a “write for us” page on this blog to monitor what people are doing in terms of guest posting these days.
I woke up this morning to find a very interesting guest post request in my inbox and just had to share it…
HI, This is (redacted) from(redacted)
I would like to do a Guest Blog in your Blog and in return you can do a Blog post in our Blog
What if I provide you with a unique article (I will write the Post as per the guide line given by you) as a Guest Post.
An article that will be informative for your readers. The article will be related to your website and will be appreciated by your readers. It would be great if you can add a small BIO of mine at the end of the article with my related site’s links.
I guarantee you that the article will be 100% copyscape protected and will be of around 400 to 450 words.
What you will get
1. You will be getting a quality content for your website
2. In return if you will do few Guest Blog post in our Blog located at (redacted)
3. As soon as you will publish our Blog, We will do some social media sharing, so the published Bog will rank high on Google and other search engines and finally you will be getting some hits for your website, that will increase the reputation of your domain and if you are using ad-words so for sure the revenue from ad-words.
Why are we doing this
1. We will be getting 2 quality links from that blog post page and if you will also do a Guest Blog post then it would be a mutual win win for we both.
2. IF we will be getting hits on the published Blog (as we will do the proper Social media sharing of that page) then we can get some referral as well, again if you will do the same on our website then you can enjoy the same and this can become a mutual benefits for we both
Please let me know if this sounds good to you, so that we can start working on your article.
As soon as I saw this line I would like to do a Guest Blog in your Blog and in return you can do a Blog post in our Blog I could only think of one thing…
Be careful with your blogger outreach templates folks, and if you want to learn more about blogger outreach you can always check out this post.
Happy Link Building!