The Big Guide to Shopify SEO

Shopify is an affordable eCommerce platform favoured by many small businesses who want to get started with selling niche products online. It’s believed that Shopify currently powers in excess of 30,000 websites and helped to ship over 20 million items to date.

The eCommerce platform allows users to easily and quickly create their own online store without all the technical work involved in developing their own website, or the huge expense of having someone else build one.

This guide is designed for SEO’s and competent webmasters who have some understanding of implementing code to websites. I don’t plan to cover off all of the basics of Search Engine Optimisation (SEO) but if you are at all interested in learning more about SEO before tackling the tasks on your Shopify site then please feel free to check out the resources that I recommend below:

Periodic Table Of SEO Ranking Factors

SEOmoz – Beginners Guide to SEO

Remember to back up your theme files and any code before making any amendments!!

Redirect non-www to www

Google and the major search engines consider and as different websites. This can mean that the search engines will have difficulty determining which version of your site to index. It can also mean that if your website has been linked to from different websites and blogs using a combination of the two URLs you are diminishing the value of the links pointing to your site.

To resolve this you need to create a 301 redirect.

On your Preferences go to the DNS & Domains page, check the option for “always redirect customers here” beside your primary domain – this will then make sure your customers and also the search engines visit the correct site.

Redirect Old Pages

If you no longer stock an item then you may want to redirect your customers and the search engines to an alternative product or category page. It’s very important that you redirect rather than return a 404 Not Found especially for pages that may have links from other websites pointing to them.

Luckily Shopify have given us a very easy to use tool for this. You can find the Redirect feature in your Navigation tab in the admin, at the bottom of the page.

You can also use this feature if you are moving your eCommerce store to Shopify from a different CMS.

Shopify URL’s, Title Tags and Alt Tags

Write title tags for humans; format them for search engines.

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7 Hacks to Improve the Credibility, Reach and Stickiness of Your Content

7 hacks to improve

First of all I want to thank Chris for allowing me to post on TripleSEO – it’s a real honour. I’ve been a long-time fan and read his posts as one would a bible.

With so much content around it’s more important than ever to make sure your content stands out.

Improving the credibility of your content can help it go further and make it more memorable.

Here are a few simple hacks that shouldn’t take too long to implement and give your next content piece that little extra ‘umph’.

Use Canva is a great site where you can (for free) upload your image and spruce it up using many pre-made styles.

With a little experimentation you can create a great blog post cover image or create fancy section separators.
This makes your post stand out immediately and shows the extra time that went into creating it. I borrowed this one from Brian Dean.

The Lazy Quotes Method

The lazy option here is to take someone’s quote form their own website and stick inside of your content with a link to the author, their name and the quote itself.

Like the first point, it shows care to add extra detail, a bonus here is that if the author of the quote is popular on social media – he/she may share your content if you ask nicely (or if they actively listen for their mentions).
Don’t overdo it though – too many quotes and you’re basically curating content and Google may not give you any brownie points if most of your content is borrowed.

The Slightly Less Lazy Quotes Method

A slightly less lazy way is to do a bit of research and ask 2-3 experts in the field for short quotes exclusively for the article. This increases the chances of getting their attention post-launch. More importantly it adds credibility to your new piece of content.

Research & Statistics

Many articles don’t include any credible sources of information, only someone’s thoughts or collated snippets of information.

When you include some real statistics and data, something magical happens in the brain of the reader – they trust the whole article a whole lot more.

Don’t Give the hard sell

For many of you this point may sound obvious, but trust me, there are still those out there that try to sneak their sales agenda into every piece of content their brand publishes.

If you use “salesy language” it instantly lowers your reputation and trust and the chances of social shares and links diminish with every mention of ‘buy my stuff’.

Keep the language informative and focus on value to the reader, not on the features of your offering.

Don’t go text heavy

Use a lot of:
– bullet point lists
– short snippets of text
– punchy, straight to the point sentences

See how quick this was to digest? Avoid the ‘walls of text’, when content is broken down into easy to read chunks there are higher chances of someone even attempting to read it all.

Tell a story

Some writers are great at this and relate their content to their personal life, John Doherty is quite good at this, I find it really hard.

Whether it’s an infographic or an article, a natural flow and a storyline make consuming it better and increase chances of it spreading via social shares. I think it’s because English isn’t my first language. 

I’ve actually learned everything I know about SEO myself from the Internet, only then having a chance to work in an agency environment after a few years of grinding on my own.

I hope you find these tips helpful and employ some in the future content you or your agency outputs.
If you have any additional ideas in how to make the content more credible, please tweet at me or leave a comment.

Parasite Google Results Pages

Well since I published this post Google have since made some edits to their robots.txt file which means this no longer works 🙁

I can’t recall seeing this before but it appears that some people have stumbled upon a way to use Google’s own search results pages as a Parasite.

Screenshot 2014-09-08 09.13.17

Here’s the results page if it is still working! But it appears the additional “/” in the URL is causing some of the confusion and causing them to appear.

Screenshot 2014-09-08 10.37.24

And clicking on the results sends you on an eternal SERP loop – great UX Google!

So all you wannabe Growth Hackers why not give it a shot and kick-start ranking your Black Friday Coupon Codes using Google’s own results- today!

Thanks to Rob Duckers for sharing

How to Build an Online Business you can Sell

This is a guest post from Thomas Smale, the co-founder of the specialist website brokers FE International and serves as a great follow up to Lewis Ogden’s article on building an online business that can last.

Many online marketers that I speak to don’t seem to realise just how valuable their skills are or how they should be putting their skills to good use to make a great income online.

As a broker who specialises in helping to sell online businesses I wanted to offer some advice on how you could go about building a website that you could eventually sell. Having completed over 200 website sales, I’m in a good position to know what will sell easily and how a seller can improve the overall value and saleability of their website.


Invest time in Strategy and Planning

The success of your website stems from your initial planning and leg work. The websites that I have been able to sell for up to 7 figures are always built on a solid foundation as they have taken their time to understand the target market, built out customer personas, implemented a considered content strategy and have developed a strong monetisation method.

That’s not to say there aren’t people who have managed to fall into a niche with their eyes wide shut and make a success of it, but these are very rare situations. Continue reading

Use Crazy Egg to Make You More Money

If you are serious about making money from your website then it is important to have a heat mapping tool like Crazy Egg.

Crazy Egg lets you see where, when and how visitors have been interacting on your website. It offers you great options for landing pages and it gives you an insight into what people are doing on your website – something that you would not normally be able to see on your own. Using a script like Crazy Egg will allow you to see how much business is drawn to your landing page and what you can do to improve your results.

Do I Have a Landing Page?

This is a question that only you can answer about your advertising. You would know if you have one, but they are a great tool for you to have if you want to advertise or market your particular products. A landing page is a great tool that fills the gap in between your ad and the product you promote. It is a page that visitors are sent directly to when they click on your ad. You can put your reasons for why you love the product and why they should buy the product to ensure that they will go onto the next step (the product you’re advertising) and buy it.

What is this Crazy Egg?

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