This is a guest post from Thomas Smale, the co-founder of the specialist website brokers FE International and serves as a great follow up to Lewis Ogden’s article on building an online business that can last.
Many online marketers that I speak to don’t seem to realise just how valuable their skills are or how they should be putting their skills to good use to make a great income online.
As a broker who specialises in helping to sell online businesses I wanted to offer some advice on how you could go about building a website that you could eventually sell. Having completed over 200 website sales, I’m in a good position to know what will sell easily and how a seller can improve the overall value and saleability of their website.
Invest time in Strategy and Planning
The success of your website stems from your initial planning and leg work. The websites that I have been able to sell for up to 7 figures are always built on a solid foundation as they have taken their time to understand the target market, built out customer personas, implemented a considered content strategy and have developed a strong monetisation method.
That’s not to say there aren’t people who have managed to fall into a niche with their eyes wide shut and make a success of it, but these are very rare situations. Continue reading