Google Are Driving Guest Bloggers Underground

The advice of Googler’s over the recent months have lead webmasters to fear the wrath of the next algorithmic update and many sites are dishing out nofollow links like it’s 2007 all over again.

In a webmaster hangout earlier this year Google employee John Mueller advised that if you are guest posting as part of your SEO strategy then links within the articles should really be made nofollow as they are not editorially given. After all if the blog has a significant audience and the content is of a high enough quality then the reward for the post is that referral traffic will flow via these links to your web properties, not PageRank. Since I started this article Marie Haynes has covered this in more detail.

I am sure you and many bloggers will disagree with John.

The fact of the matter is that the majority of bloggers do actually care about the quality and the relevance of the links referenced within the articles they choose to host, but these types of comments do nothing to help dispel the many myths that circulate. It would be naïve to assume that all blogs are well managed but if the post has to go through any kind of manual review process why must Google feel the need to treat all bloggers who open their doors to others as a criminal associate? Continue reading

Why Do People Share Content?

In my recent content strategy post I told you that I would be writing up some articles on how to promote the hell out of the content you had created.

image001I think it’s important for anyone involved in digital marketing to understand what will motivate someone to share your content and when they are most inclined to do so you can develop the next step in your strategy.

Most marketers have a good grasp of the Extrinsic Motivators (price, features, benefits) of a product or a piece of content but we often struggle with the Intrinsic Motivators (how does the product align to a person’s feelings or goals). People are thinking feelers not feeling thinkers.

What do we know about People?

  • we depend on mental models
  • we want to be in control
  • we don’t like change
  • we’re not great at remembering
  • we love a good story
  • we are highly visual by nature
  • we do have some limitations
  • we are social creatures
  • we’re curious
  • we don’t want to put in a lot of effort
  • we love patterns
  • we make mistakes

Continue reading

Psychology and Advertising – Video

As a bit of a psychology fiend I just wanted to share this video I found a few days ago on Youtube which explains the different ways in which advertisers use persuasive psychological techniques in their advertising campaigns.

The video covers peripheral messaging and it got me thinking about it’s correlation with online marketing.

The concept of peripheral advertising is essentially what the term implies; the marketing is conducted as a secondary effort to the main project, promoting the product or service tangentially.

The other element of the video I thought would be useful was the way in which people are influenced by colours and the associations we have with them. Something to consider the next time you are designing a landing page or infographic.

Anyway it’s only a few minutes long and you never know you might learn something new 🙂