How To Build An Online Business That Will Last

It’s quite rare for me to publish a guest post on my blog.

I got chatting to Lewis Ogden a couple of months back after he published an epic post for Matthew Woodward on his methods for finding new money making niches. It was a really solid post and I recommend you take a few minutes to read it some time soon.

So I decided to invite Lewis to share his thoughts on building an online business.

Over to you Lewis…

If you paid any attention to Google and SEO over the last 6 months of 2013, you would have witnessed a tidal wave of angry people, complaining about how Google screwed their business. Whilst sad that these people have lost a lot, and in some cases everything, they really should have been asking themselves these 3 questions;

  1. Does my business/website rely solely on Google?
  2. Do I deserve to rank #1 for this keyword?
  3. Is my website built for the user or search engines?

By answering these 3 questions honestly, you can quickly determine if you have a website that will stand the test of time, or will succumb to an Algorithm update 6 months or even 2 years from now.

Here are ten guidelines to follow to ensure any business you start in 2014 is one for the future.

1) User Experience over SEO

user experienceThere is more and more emphasis being placed on user engagement in the ranking factors.

Bounce rate, time on site, CTR all play a part in your overall SERP position and how Google see’s your site. Gone are the days of micro niche sites, 5 pages of crappy content plastered with affiliate links.

Today is the day for awesome content, engaging video and captivating images. Your site structure should make navigation a breeze for the user, it should not look like a maze of “silo links” designed to control link juice.

Your site speed is even more critical now than it ever was, you have less than a second to capture your readers eye, anymore than that and they are gone, never to return again. If your site loads like in the blink of an eye, you bounce rate will drop…simple.

Your content is the foundation of your business, not how may backlinks you have.

If your content is built for the reader, is helpful and provides what they are looking for, they will tell others.

If however, your content looks like a robot wrote it with, keywords bolded and italicized all over the place, you have no business. You have a game of cat and mouse…and guess who the cat is?

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Guest Post Request from Xzibit

As you may already be aware I set up a “write for us” page on this blog to monitor what people are doing in terms of guest posting these days.

I woke up this morning to find a very interesting guest post request in my inbox and just had to share it…

HI, This is (redacted) from(redacted)

I would like to do a Guest Blog in your Blog and in return you can do a Blog post in our Blog

What if I provide you with a unique article (I will write the Post as per the guide line given by you) as a Guest Post.

An article that will be informative for your readers. The article will be related to your website and will be appreciated by your readers. It would be great if you can add a small BIO of mine at the end of the article with my related site’s links.

I guarantee you that the article will be 100% copyscape protected and will be of around 400 to 450 words.

What you will get

1. You will be getting a quality content for your website
2. In return if you will do few Guest Blog post in our Blog located at (redacted)
3. As soon as you will publish our Blog, We will do some social media sharing, so the published Bog will rank high on Google and other search engines and finally you will be getting some hits for your website, that will increase the reputation of your domain and if you are using ad-words so for sure the revenue from ad-words.

Why are we doing this

1. We will be getting 2 quality links from that blog post page and if you will also do a Guest Blog post then it would be a mutual win win for we both.
2. IF we will be getting hits on the published Blog (as we will do the proper Social media sharing of that page) then we can get some referral as well, again if you will do the same on our website then you can enjoy the same and this can become a mutual benefits for we both

Please let me know if this sounds good to you, so that we can start working on your article.

 

As soon as I saw this line I would like to do a Guest Blog in your Blog and in return you can do a Blog post in our Blog I could only think of one thing…

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Be careful with your blogger outreach templates folks, and if you want to learn more about blogger outreach you can always check out this post.

Happy Link Building!

Newsjacking: Real-Time Linkbaiting

There is a symbiotic relationship between news media and the growing internet population. Both parities continuously raise the bar for instantaneous modes of communication and commerce. The pressure from the consumers is on, but those on the other end have adopted, becoming just as responsive and dynamic. This exponential trend has kept online marketers and PR specialists on their toes, crouched and ready to spring at the next chance for the media spotlight to gain exposure to those consumers. The fluctuating nature of media and consumerism has revitalised the traditional methods that once made media coverage possible. Resultantly, the blueprint for online PR has evolved into what is known as newsjacking.

Most importantly Newsjacking can help you generate the high quality links that Google loves. When you position yourself right, and properly implement a real-time PR strategy, you could be looking at a formula for overnight success. Now isn’t that just music to your ears?
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 What is Newsjacking?

The term was coined by David Meerman Scott, marketing strategist and bestselling author. In his own words, he describes newsjacking as:

“the process by which you inject ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.”

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How I Picked up a PR4 domain for $12 Thanks to Buzzstream

This is a quick short tip using a free tool to help you scale your link building.

You’ve most likely heard of Buzzstream (right?) well as you know they have a nice set of free link building tools as well as an excellent paid outreach tool.

So how exactly do you find an expired domain with Buzzstream?

Step 0. Have a list of domains in your target niche, you can build this from competitor links or with something like Scrapebox

Step 1. Load a list of blogs in your target niche into the Buzzstream blogroll list builder
Within no time at all Buzzstream has extracted all the links from the blogrolls

list-builder

Now click the little “+” icon next to the domains and it will then add the blogrolls from these domains to your list. Continue reading