Managing your brand and developing an image takes time to craft. One of the most difficult aspect of managing a business or blog online is the lack of a resource that integrates all the tools necessary for managing that brand.
Brand Publishing and Monitoring
There are two components of brand management that are on the mind of most bloggers and business owners: competition and public reputation. BuzzBundle can track the competition before publishing data to the various social networks that are linked to the account. The competition is tracked by a few methods:
• Competitive mentions based on keyword and URL searches
BuzzBundle has a search engine function that can scout out similar keywords or campaigns. The monitoring system allows the addition of up to 10 competitors and 10 links for each site. This system can really increase the amount of information by adding whatever social media site is needed to track such as a YouTube channel or a niche page.
• The ability to track competitive SEO strategies and the progress of those strategies
URLProfiler has been my secret weapon for the past few months and if you are serious about SEO it will be a part of your arsenal too.
I was part of the beta testing group and have been in the lucky position to master this tool which has significantly improved several of my day to day processes for many different things. URLProfiler carries out numerous checks on a list of URL’s which really help speed up link classification – it is equally useful whether you are reverse engineering a competitor link building campaign, doing a Panda audit or simply auditing links due to a manual penalty.
In this post I will cover how you can use the tool to help you to audit a link profile and build up a contact list for link removals.
Adding URL’s to URLProfiler
When I conduct a link audit I start by pulling together as much information as possible from all the different SEO tools I have access to. I combine all of this data into one single file and load into URLProfiler.
Importing your URL’s into URLProfiler is very easy and it accepts a lot of common file formats. You can import either a CSV or TXT file with the data you want to analyse. There is also the option to import files from common SEO tools such as Google Webmaster Tools, Moz, Ahrefs, Majestic SEO and Screaming Frog.
Simply right click on the URL list area and the option to paste a list of URL’s or import a file will show up. Continue reading
The past year has meant I have spent a lot of time doing something I’ve never had to do before, and something only a small number of SEO’s specialised in before April 2012. Over the past year I have worked with at least one site per month that has received a link penalty of a manual or algorithmic nature.
When should you clean up?
If you’ve received an unnatural link warning or you have seen a significant decrease in rankings around the time of a penguin update then you need to take action as soon as possible.
If however your site is ranking fine but you are sat on a site with a number of shady links in your link profile then it all depends upon your niche and your risk profile. In these situations I would rather build some more high quality links than start a major link cleanup exercise.
Get as much Link Data as you can
The mistake too many people make is just relying on one or two soruces of data for their Link Audits. Personally I will try to obtain as much data as possible from ahrefs, Majestic, OSE, Google Webmaster Tools and any reports the client might have from past SEO agencies. Continue reading
After you have spent what seems like an eternity tracking down contact information, sending numerous emails, follow ups and contact form messages to website owners asking them politely to remove links you soon find that the same types of responses keep coming back time and time again.
Of course replying to each email individually will soon become time consuming so below are some canned email responses you are welcome to use in your next campaign(*).
When they offer to sell you more directory links Continue reading
You may have recently seen SlideShare’s nice little year end egobait as part of their Zeitgeist where they created pages for people to share their personal highlights of 2013.
Congratulations all you 1%ers
Anyway last year I did some work with a client who did a LOT of presenting at conferences and often uploaded his decks to Slideshare, he even uploaded slide decks of Seminars and Training events too. I think he had at least 100 different Slideshares on his account.
If you use Ahrefs or MajesticSEO for link analysis you will already know about the ability to analyse links of a specific URL structure.
When I threw his SlideShare ID up into Ahrefs he had over 500 links from 130+ different LRD’s either linking to his presentations directly, some were linking to his Slideshare profile and many more had embedded the slide decks on their sites.
I then ran a report to see which sites were already linking to my client and filtered to those who were not.
That’s 109 sites I have to go through who already have a relationship with my client and who actually thinks he’s interesting.
I then segmented the different sites into buckets, the high quality sites I pitched an interview with him or guest post from my client to expand on the presentation and the lower quality sites I simply asked if they would be happy to link to my client’s profile page on his website.
Conversion rates were good especially with the offers to interview him further about a recent presentation he had done.
So sometimes you don’t need to be scraping the ideas barrel trying to come up with some crazy d3.js HTML5 interactive game/quiz/visualization thing and just look at the assets you’ve already got.