I’m most honored to be communicating with you here today, TripleSEO-ers. That’s what brands (and marketers on behalf of those clients) do, make connections with consumers.
Let me remind you of the reality of marketing; as in life, it’s like an onion. We may keep peeling at the layers, finding there’s ‘more to it’ than previously thought.’
While consumers make ostensible, fully-conscious decisions, clever research and marketing implementation lie beneath the surface.
Lift your right foot off the floor, making clockwise circles.
Keep doing it while drawing the number “6” in the air with your right-hand.
(Most of) you will notice your foot changed direction.
Abracadabra, my friends.
Welcome to the world of psychology,
of the inner mind,
of the “why” of things, a place marketers and brands take great interest in as well as a much younger content_muse.
Now that we have our links, let’s peel away another layer of the onion, thinking about principles of psychology in planning better conversions.
I recently skedaddled to Atlantic City. Glimmer, glam, and lights abounded.
Casino ads are so arousing, so stimulating, featuring scantily clad women alongside beautiful, happy couples, reveling in their winnings and good times.
These ads are oft arranged along the Atlantic City Expressway, tinseled around the shore towns, and present inside ornate, casino interiors.