The advice of Googler’s over the recent months have lead webmasters to fear the wrath of the next algorithmic update and many sites are dishing out nofollow links like it’s 2007 all over again.
In a webmaster hangout earlier this year Google employee John Mueller advised that if you are guest posting as part of your SEO strategy then links within the articles should really be made nofollow as they are not editorially given. After all if the blog has a significant audience and the content is of a high enough quality then the reward for the post is that referral traffic will flow via these links to your web properties, not PageRank. Since I started this article Marie Haynes has covered this in more detail.
I am sure you and many bloggers will disagree with John.
The fact of the matter is that the majority of bloggers do actually care about the quality and the relevance of the links referenced within the articles they choose to host, but these types of comments do nothing to help dispel the many myths that circulate. It would be naïve to assume that all blogs are well managed but if the post has to go through any kind of manual review process why must Google feel the need to treat all bloggers who open their doors to others as a criminal associate? Continue reading →
The past year has meant I have spent a lot of time doing something I’ve never had to do before, and something only a small number of SEO’s specialised in before April 2012. Over the past year I have worked with at least one site per month that has received a link penalty of a manual or algorithmic nature.
When should you clean up?
If you’ve received an unnatural link warning or you have seen a significant decrease in rankings around the time of a penguin update then you need to take action as soon as possible.
If however your site is ranking fine but you are sat on a site with a number of shady links in your link profile then it all depends upon your niche and your risk profile. In these situations I would rather build some more high quality links than start a major link cleanup exercise.
Get as much Link Data as you can
The mistake too many people make is just relying on one or two soruces of data for their Link Audits. Personally I will try to obtain as much data as possible from ahrefs, Majestic, OSE, Google Webmaster Tools and any reports the client might have from past SEO agencies. Continue reading →
In my recent content strategy post I told you that I would be writing up some articles on how to promote the hell out of the content you had created.
I think it’s important for anyone involved in digital marketing to understand what will motivate someone to share your content and when they are most inclined to do so you can develop the next step in your strategy.
Most marketers have a good grasp of the Extrinsic Motivators (price, features, benefits) of a product or a piece of content but we often struggle with the Intrinsic Motivators (how does the product align to a person’s feelings or goals). People are thinking feelers not feeling thinkers.