It’s quite rare for me to publish a guest post on my blog.
I got chatting to Lewis Ogden a couple of months back after he published an epic post for Matthew Woodward on his methods for finding new money making niches. It was a really solid post and I recommend you take a few minutes to read it some time soon.
So I decided to invite Lewis to share his thoughts on building an online business.
Over to you Lewis…
If you paid any attention to Google and SEO over the last 6 months of 2013, you would have witnessed a tidal wave of angry people, complaining about how Google screwed their business. Whilst sad that these people have lost a lot, and in some cases everything, they really should have been asking themselves these 3 questions;
- Does my business/website rely solely on Google?
- Do I deserve to rank #1 for this keyword?
- Is my website built for the user or search engines?
By answering these 3 questions honestly, you can quickly determine if you have a website that will stand the test of time, or will succumb to an Algorithm update 6 months or even 2 years from now.
Here are ten guidelines to follow to ensure any business you start in 2014 is one for the future.
1) User Experience over SEO
There is more and more emphasis being placed on user engagement in the ranking factors.
Bounce rate, time on site, CTR all play a part in your overall SERP position and how Google see’s your site. Gone are the days of micro niche sites, 5 pages of crappy content plastered with affiliate links.
Today is the day for awesome content, engaging video and captivating images. Your site structure should make navigation a breeze for the user, it should not look like a maze of “silo links” designed to control link juice.
Your site speed is even more critical now than it ever was, you have less than a second to capture your readers eye, anymore than that and they are gone, never to return again. If your site loads like in the blink of an eye, you bounce rate will drop…simple.
Your content is the foundation of your business, not how may backlinks you have.
If your content is built for the reader, is helpful and provides what they are looking for, they will tell others.
If however, your content looks like a robot wrote it with, keywords bolded and italicized all over the place, you have no business. You have a game of cat and mouse…and guess who the cat is?