7 Hacks to Improve the Credibility, Reach and Stickiness of Your Content

7 hacks to improve

First of all I want to thank Chris for allowing me to post on TripleSEO – it’s a real honour. I’ve been a long-time fan and read his posts as one would a bible.

With so much content around it’s more important than ever to make sure your content stands out.

Improving the credibility of your content can help it go further and make it more memorable.

Here are a few simple hacks that shouldn’t take too long to implement and give your next content piece that little extra ‘umph’.

Use Canva

Canva.com is a great site where you can (for free) upload your image and spruce it up using many pre-made styles.

With a little experimentation you can create a great blog post cover image or create fancy section separators.
This makes your post stand out immediately and shows the extra time that went into creating it. I borrowed this one from Brian Dean.

The Lazy Quotes Method

The lazy option here is to take someone’s quote form their own website and stick inside of your content with a link to the author, their name and the quote itself.

Like the first point, it shows care to add extra detail, a bonus here is that if the author of the quote is popular on social media – he/she may share your content if you ask nicely (or if they actively listen for their mentions).
Don’t overdo it though – too many quotes and you’re basically curating content and Google may not give you any brownie points if most of your content is borrowed.

The Slightly Less Lazy Quotes Method

A slightly less lazy way is to do a bit of research and ask 2-3 experts in the field for short quotes exclusively for the article. This increases the chances of getting their attention post-launch. More importantly it adds credibility to your new piece of content.

Research & Statistics

Many articles don’t include any credible sources of information, only someone’s thoughts or collated snippets of information.

When you include some real statistics and data, something magical happens in the brain of the reader – they trust the whole article a whole lot more.

Don’t Give the hard sell

For many of you this point may sound obvious, but trust me, there are still those out there that try to sneak their sales agenda into every piece of content their brand publishes.

If you use “salesy language” it instantly lowers your reputation and trust and the chances of social shares and links diminish with every mention of ‘buy my stuff’.

Keep the language informative and focus on value to the reader, not on the features of your offering.

Don’t go text heavy

Use a lot of:
– bullet point lists
– short snippets of text
– punchy, straight to the point sentences

See how quick this was to digest? Avoid the ‘walls of text’, when content is broken down into easy to read chunks there are higher chances of someone even attempting to read it all.

Tell a story

Some writers are great at this and relate their content to their personal life, John Doherty is quite good at this, I find it really hard.

Whether it’s an infographic or an article, a natural flow and a storyline make consuming it better and increase chances of it spreading via social shares. I think it’s because English isn’t my first language. 

I’ve actually learned everything I know about SEO myself from the Internet, only then having a chance to work in an agency environment after a few years of grinding on my own.

I hope you find these tips helpful and employ some in the future content you or your agency outputs.
If you have any additional ideas in how to make the content more credible, please tweet at me or leave a comment.

Scale SEO – Tools to Get More Done

More links… more traffic… better rankings… more money.

That’s what you really want but it’s not happening is it.

lego workers

Just take a second to stop and take a long hard look at your current business.

Clients continue to give the lion’s share of the budget to lower ROI acquisition routes, your SEO processes are taking up more of your team’s time, your to-do list is just getting longer not shorter, you’re having to prove the value of your work more often and your margins are being squeezed with every Google update.

This isn’t how it was supposed to be was it? Continue reading

Parasite Google Results Pages

I can’t recall seeing this before but it appears that some people have stumbled upon a way to use Google’s own search results pages as a Parasite.

Screenshot 2014-09-08 09.13.17

Here’s the results page if it is still working! But it appears the additional “/” in the URL is causing some of the confusion and causing them to appear.

Screenshot 2014-09-08 10.37.24

And clicking on the results sends you on an eternal SERP loop – great UX Google!

So all you wannabe Growth Hackers why not give it a shot and kick-start ranking your Black Friday Coupon Codes using Google’s own results- today!

Thanks to Rob Duckers for sharing

How to Build an Online Business you can Sell

This is a guest post from Thomas Smale, the co-founder of the specialist website brokers FE International and serves as a great follow up to Lewis Ogden’s article on building an online business that can last.

Many online marketers that I speak to don’t seem to realise just how valuable their skills are or how they should be putting their skills to good use to make a great income online.

As a broker who specialises in helping to sell online businesses I wanted to offer some advice on how you could go about building a website that you could eventually sell. Having completed over 200 website sales, I’m in a good position to know what will sell easily and how a seller can improve the overall value and saleability of their website.

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Invest time in Strategy and Planning

The success of your website stems from your initial planning and leg work. The websites that I have been able to sell for up to 7 figures are always built on a solid foundation as they have taken their time to understand the target market, built out customer personas, implemented a considered content strategy and have developed a strong monetisation method.

That’s not to say there aren’t people who have managed to fall into a niche with their eyes wide shut and make a success of it, but these are very rare situations. Continue reading

Use Crazy Egg to Make You More Money

If you are serious about making money from your website then it is important to have a heat mapping tool like Crazy Egg.

Crazy Egg lets you see where, when and how visitors have been interacting on your website. It offers you great options for landing pages and it gives you an insight into what people are doing on your website – something that you would not normally be able to see on your own. Using a script like Crazy Egg will allow you to see how much business is drawn to your landing page and what you can do to improve your results.

Do I Have a Landing Page?

This is a question that only you can answer about your advertising. You would know if you have one, but they are a great tool for you to have if you want to advertise or market your particular products. A landing page is a great tool that fills the gap in between your ad and the product you promote. It is a page that visitors are sent directly to when they click on your ad. You can put your reasons for why you love the product and why they should buy the product to ensure that they will go onto the next step (the product you’re advertising) and buy it.

What is this Crazy Egg?


Continue reading