This is a guest post from Thomas Smale, the co-founder of the specialist website brokers FE International and serves as a great follow up to Lewis Ogden’s article on building an online business that can last.
Many online marketers that I speak to don’t seem to realise just how valuable their skills are or how they should be putting their skills to good use to make a great income online.
As a broker who specialises in helping to sell online businesses I wanted to offer some advice on how you could go about building a website that you could eventually sell. Having completed over 200 website sales, I’m in a good position to know what will sell easily and how a seller can improve the overall value and saleability of their website.
Invest time in Strategy and Planning
The success of your website stems from your initial planning and leg work. The websites that I have been able to sell for up to 7 figures are always built on a solid foundation as they have taken their time to understand the target market, built out customer personas, implemented a considered content strategy and have developed a strong monetisation method.
That’s not to say there aren’t people who have managed to fall into a niche with their eyes wide shut and make a success of it, but these are very rare situations. Continue reading
If you are serious about making money from your website then it is important to have a heat mapping tool like Crazy Egg.
Crazy Egg lets you see where, when and how visitors have been interacting on your website. It offers you great options for landing pages and it gives you an insight into what people are doing on your website – something that you would not normally be able to see on your own. Using a script like Crazy Egg will allow you to see how much business is drawn to your landing page and what you can do to improve your results.
Do I Have a Landing Page?
This is a question that only you can answer about your advertising. You would know if you have one, but they are a great tool for you to have if you want to advertise or market your particular products. A landing page is a great tool that fills the gap in between your ad and the product you promote. It is a page that visitors are sent directly to when they click on your ad. You can put your reasons for why you love the product and why they should buy the product to ensure that they will go onto the next step (the product you’re advertising) and buy it.
What is this Crazy Egg?
Managing your brand and developing an image takes time to craft. One of the most difficult aspect of managing a business or blog online is the lack of a resource that integrates all the tools necessary for managing that brand.
Brand Publishing and Monitoring
There are two components of brand management that are on the mind of most bloggers and business owners: competition and public reputation. BuzzBundle can track the competition before publishing data to the various social networks that are linked to the account. The competition is tracked by a few methods:
• Competitive mentions based on keyword and URL searches
BuzzBundle has a search engine function that can scout out similar keywords or campaigns. The monitoring system allows the addition of up to 10 competitors and 10 links for each site. This system can really increase the amount of information by adding whatever social media site is needed to track such as a YouTube channel or a niche page.
• The ability to track competitive SEO strategies and the progress of those strategies
URLProfiler has been my secret weapon for the past few months and if you are serious about SEO it will be a part of your arsenal too.
I was part of the beta testing group and have been in the lucky position to master this tool which has significantly improved several of my day to day processes for many different things. URLProfiler carries out numerous checks on a list of URL’s which really help speed up link classification – it is equally useful whether you are reverse engineering a competitor link building campaign, doing a Panda audit or simply auditing links due to a manual penalty.
In this post I will cover how you can use the tool to help you to audit a link profile and build up a contact list for link removals.
Adding URL’s to URLProfiler
When I conduct a link audit I start by pulling together as much information as possible from all the different SEO tools I have access to. I combine all of this data into one single file and load into URLProfiler.
Importing your URL’s into URLProfiler is very easy and it accepts a lot of common file formats. You can import either a CSV or TXT file with the data you want to analyse. There is also the option to import files from common SEO tools such as Google Webmaster Tools, Moz, Ahrefs, Majestic SEO and Screaming Frog.
Simply right click on the URL list area and the option to paste a list of URL’s or import a file will show up. Continue reading
After you have spent what seems like an eternity tracking down contact information, sending numerous emails, follow ups and contact form messages to website owners asking them politely to remove links you soon find that the same types of responses keep coming back time and time again.
Of course replying to each email individually will soon become time consuming so below are some canned email responses you are welcome to use in your next campaign(*).
When they offer to sell you more directory links Continue reading